About

EMMA GENERA

NYC-based | bilingual | inclusion advocate

Collaborations and Partnerships

As a talented and versatile makeup artist, Emma has worked with a wide range of clients, from iconic celebrities to leading global brands such as: Libertine, Origins of Oceans, Dim Mak, Varun Bahl, Bride Savvy, No Label Movement, Cesar Galindo, Diana Mahrach, SHEIN, Cocora, Rohit Gandhi + Rahul Khanna, Jatin Malik, Paulmi and Harsh, Fluid Covenant, Rojen Morris, Burning Guitars, Donny’s Devil, amongst others.

Trusted by Global Brands

With a passion for enhancing natural beauty, Genera has been the lead makeup artist for the We Don’t Have Time Climate Hub’s live broadcast, and has collaborated with notable figures like the WWE Superstar Raquel Rodríguez, Grammy nominated Antonique Smith, and the fashion-forward brand Libertine, alongside Dim Mak by Steve Aoki.

Redefining Beauty Standards

Born in Mexico, she brings a deep connection to her roots and is a proud advocate for diversity in the beauty industry. With a focus on inclusivity, she ensures that every client—no matter their skin tone, background, or identity—feels seen, celebrated, and confident. Fluent in both English and Spanish, Emma is based in New York City, where she continues to push boundaries and redefine beauty standards, one brushstroke at a time.